UPSTAGEING ToolKit
By, For, and With Older People.
Welcome to the official UPSTAGEING Brand Toolkit.
This is more than just a set of colours and logos; it’s the visual heart of UPSTAGEING Canberra . Select from the vibrant palette and striking designs that has been crafted by, for, and with older people. Every social link, colour choice, and logo variation you find here is a reflection of the collective vision that is UPSTAGEING.
Use these tools to connect, inspire, and make your event a true reflection of our shared, vibrant UPSTAGEING festival!
NB: Please feel free to use the UPSTAGEING assets or your own. If you are a grant recipient, please ensure you include our logo within your designs.
UPSTAGEING Social Channels
Connect & Share with @UPSTAGEING
We want to see Canberra buzzing! Use these tips and templates to share your involvement through your social media channels and help us build a movement around Creative Ageing.
Quick Tips for Success –
Tag Us: Tag @UPSTAGEING so we can re-share your posts to our stories!
Use the Hero Hashtags: Always include #UPSTAGEING and #UPSTAGEINGCBR.
Personalize It: People love seeing “behind-the-scenes”stories. Post a photo of you or your group rehearsing or creating in the lead-up to the festival.
UPSTAGEING # Tags
Hashtags are digital labels that organize the internet! By adding a # before a word, you turn it into a searchable link. This groups your post with others on the same topic, helping people find your content. It’s essentially a "sorting hat" that tells social networks exactly where you belong. Place hashtags at the end of your captions on Instagram, Facebook, and TikTok.
#UPSTAGEING
#UPSTAGEINGCBR
#AgeingACT
#COTAACT
#CreativeAgeing
UPSTAGEING Taglines
Place tagslines to link your event to our logo in your graphic designs- posters, flyers and socials. Anything where you need to put a lttile more than a logo on something.
- UPSTAGEING: A festival of creative ageing
- UPSTAGEING: Celebrating creativity across the lifespan
- UPSTAGEING: Art, culture and ageing re-imagined
- UPSTAGEING: Where ageing meets imagination
- UPSTAGEING: Where experience takes the spotlight
- UPSTAGEING: Older voices. Bigger stories.
- UPSTAGEING: Creativity doesn’t retire
The UPSTAGEING
Colour Palette
This is our "style kit" of colours for UPSTAGEING. Please use the colour codes below in any design platform to colour match your designs perfectly with our assets.
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Color:
Hex:
UPSTAGEING
Logos & Layovers
These logos and layovers are designed to be easily used in many design platforms from Canva through to Adobe, so you are able to brand your event! With a range of solid and transparent backgrounds, there is sure to be one that suits your needs.
To download an asset, use the share icon in the top right hand corner and select ‘download image’.
UPSTAGEING
Flyers (A6)
You can help get the word out by adding your event details to any of the flyer templates below! These can be easily used in many design platforms from Canva through to Adobe (even Paint if you are so inclined). With a range of UPSTAGEING Festival details, there is sure to be one that suits your needs.
To download an asset, use the share icon in the top right hand corner and select ‘download image’.
UPSTAGEING
Posters (600mm x 900mm)
Want to put a poster up? Add your event details to these templates! These can be easily used in many design platforms from Canva through to Adobe (even Paint if you are so inclined). With a range of UPSTAGEING Festival details, there is sure to be one that suits your needs.
To download an asset, use the share icon in the top right hand corner and select ‘download image’.
